NEW From Jo Malone London: Wood Sage & Sea Salt Cologne

Jo Malone aren't just any perfumer; they push the boundaries and develop unexpected combinations of ingredients that leave the wearer feeling content. Their newest addition is no different, the British brand taking inspiration from the Autumn coastlines that are awash with salty seaweed and driftwood. 'Wood Sage & Sea Salt' is a fantastic take on the beach; it could've been so easy for the fragrance team to have created something exotic and sunny, but they instead kept their inspiration grounded in the deserted miles of English coastline. Master Perfumer, Christine Nagel, describes the scent: "For me, this fragrance is different. The sea air mixes with salty spray and the mineral texture of sand and rock. Like the scent of driftwood, it has a natural and fresh sophistication. A complex combination of wood and the sea is at its core. The feeling is of free-spirited liberty and joy. 

The salty notes of the fragrance make it a little more masculine, great for perfume enthusiasts that dislike floral or sweet notes. Top notes of patchouli also make it slightly citrus, ensuring it works perfectly with the best selling Lime, Basil and Mandarin scent. I've no doubt that this will be as popular as some of the classic scents when it launches this September, as well as introducing new customers into the brand. Available in a cologne, body cream, candle and hand wash, it's also a fab fragrance for the home - comforting without being overpowering, adding a touch of sophistication and elegance to any living space or bathroom.

The Wood Sage & Sea Salt Cologne will launch this September.